As a travel website founded in Asia, Klook aims to increase its visibility and sales in the UK and Europe in 2024. Even during the off-season, they hope to attract more users to engage in travel activities through their platform. To achieve this, Klook has partnered with Linkbest, offering exclusive promo codes for promotion, significantly boosting the platform's clicks and sales.
Facing the challenge of converting website traffic into sales, Klook has significantly improved its conversion rate and increased revenue since partnering with Linkbest in April 2024, further solidifying its online success.
Linkbest provided Klook with the following marketing strategies:
- High-Intensity Exposure:
- Linkbest's platform reaches over 600,000 publishers, providing highly concentrated exposure that quickly impressed publishers and facilitated extensive promotion for Klook.
- Community Engagement:
- By leveraging our WeChat and Instagram communities, we boosted Klook's visibility and promoted it actively, significantly enhancing conversion rates and sales.
- Influencer Marketing:
- We helped Klook identify and collaborate with influencers whose followers predominantly reside in the UK. These travel influencers created engaging video reels and blog posts, including hashtags #klook and #klooktravel, which enhanced Klook's brand positioning, conversion rates, and reach to potential customers.
- Content Sites:
- Through recommendations on travel-related content sites, Klook's services were highlighted alongside popular attractions, increasing brand impression and customer engagement.
By thoroughly understanding the brand's requirements, selecting appropriate promotional methods, and accurately targeting suitable influencers, Linkbest significantly enhanced Klook's visibility with its high-quality content and focused promotional strategy. Consequently, sales increased by 89% compared to the usual figures.
