Aiming to expand its customer base and boost subscriptions, Gousto, a leading meal kit delivery service, partnered with Linkbest in 2024. By leveraging targeted affiliate marketing strategies, Gousto sought to align with the latest food industry trends, achieving higher conversion rates and increased engagement.
Linkbest adopted the following strategies to promote Gousto effectively:
- Enhanced Publisher Network Activation:
- Leveraging its vast network, Linkbest activated high-performing publishers who specialize in food and lifestyle content. This ensured Gousto’s offerings reached a well-targeted publisher base that could effectively promote meal kits and culinary solutions.
- Seasonal Campaigns and Promotions:
- Linkbest coordinated seasonal campaigns, aligning with popular food trends and holidays. These campaigns included outdoor activities and events, resonating well with publishers and increasing their interest in promoting Gousto, leading to higher subscription rates.
- Comprehensive Publisher Support:
- Linkbest provided publishers with extensive support, including detailed promotional materials, regular updates on Gousto’s latest offerings, and timely insights into trending food topics. This ensured publishers were well-equipped to create compelling content and effectively market Gousto’s meal kits.
Through these targeted strategies, Linkbest successfully helped Gousto expand its customer base and increase subscriptions. The seasonal campaigns and publisher incentives led to a surge in interest from high-performing publishers, resulting in significant growth. Gousto saw a notable 106% rise in new subscribers. This strategic approach allowed Gousto to capture a wider audience and solidify its market position.
