Aligning with Trends: Max’s Strategy for High Conversions & Broader Reach

Partner Overview
Max, a leading entertainment streaming service, aims to stay ahead in the fast-evolving entertainment landscape by quickly and accurately matching viewers with trending content. In 2024, Max partnered with Linkbest to leverage targeted affiliate marketing strategies, aligning with current entertainment trends to achieve higher conversion.
Solution
Linkbest implemented the following marketing strategies for Max:
- Targeted Publisher Segmentation:
- By utilizing advanced Tag Feature, Linkbest segmented the publishers based on viewing preferences and behaviors. This allowed for precise targeting, ensuring that Max's promotional efforts reached the most relevant and engaged viewers.
- Comprehensive Publisher Education:
- Linkbest provided its network of publishers with in-depth training and resources on Max’s offerings and brand value. This included timely updates on the latest trends and activities, such as the free one-week trial and the release of House of the Dragon S2. This ensured that publishers were well-equipped to promote Max effectively.
- Performance-Driven Campaigns:
- Linkbest ran performance-driven campaigns using its extensive network of publishers. By continuously monitoring and optimizing these campaigns, Linkbest ensured maximum ROI for Max's marketing spend, adapting strategies in real-time to enhance effectiveness.
Results
By understanding Max's needs and implementing targeted publisher segmentation, comprehensive publisher education, and performance-driven campaigns, Linkbest significantly boosted Max's visibility. This comprehensive approach led to an 264% increase in new subscriptions.